Panini online sticker album was yesterday 15th April launched for the 2014 FIFA World Cup that is being hosted in Brazil. The online sticker album was presented by Coca Cola which is also the official partner and sponsor of the 2014 FIFA World Cup.
This is a very great move that is aimed at involving the football fans in the 2014 FIFA World Cup tournament.
It is through this online album than fans and supporters will collect stickers of players and the 32 teams that are participating in the FIFA World Cup take will take place between June and July.
The Panini Online Sticker Album will also feature 40 stickers for non-players and even an addition of federation’s logo, the official 2014 FIFA World Cup match ball and also the official mascot.
During the 2010 FIFA World Cup in South Africa, this programme was launch via the officially FIFA website and all went through successfully. The album stickers will then be traded on a virtual platform.
The participant who finish trading his or her online stickers before August 31st 2014 will be granted a chance into the prize draw that is random either to win one of the 50 listed prizes or be among the runner up prizes that are in total of 200.
Thierry Well who is FIFA’s marketing director said that this was a great way of ushering in the 2014 FIFA World Cup. He further said that of the 1.4 million football fans who registered in the 2010 edition, a third was able to finish the trading for the entire collection.
He therefore is hopeful to have a much higher participation than the previous one. In this years’ experience, fans will even have their names designed onto the sticker album Hall of Fame. The online sticker album will also be available on your smartphone or a tablet in form of an app.
This is both for android and IOS operating system. This is indeed the first time we are having a mobile app for this album.
The additional stickers can be accessed via FIFA newsletters and their social media networks. Panini and Coca cola will also have limited stickers. Visit the FIFA’s website and keep moving.
Image Credit:- FIFA.com