The 2014 FIFA World Cup International Broadcasting Center was officially launched by Jerome Valcke who is the Secretary general of FIFA and Luis Fernandes the Deputy Minister of Sport in Brazil. The opening event took place on the 2nd day of June.
The center which is found in Rio de Janeiro at Riocentro complex will be the main center as far as the TV production of the 2014 FIFA World Cup is concerned. IBC is scheduled to provide the total coverage of a one month tournament to billions of fans from all parts of the world.
During the 2010 FIFA World Cup that was held in South Africa, approximately a total of 3 billion football fans were able to benefit from this coverage. Valcke when addressing the press said that they will use IBC as the link to reach to all the fans globally.
The dignitaries who were also present at this event included Luiz Fernando Pezao who is Rio de Janeiro’s Governor, Eduardo Paes the mayor, Genildo Lins who is the Executive Secretary of Communications ministry, Niclas Ericson Director of FIFA TV and Ricardo Trade who is the CEO of LOC of the 2014 FIFA World Cup.
IBC is the platform that will make and give the image that indeed the FIFA World Cup is always a global tournament. This is because it will make it possible for fans who cannot reach the venues of the matches enjoy them irrespective of the location they are in.
The production crew of FIFA TV will be present at all the 64 matches to transmit videos to IBC which will in turn deliver the content to the media houses that are licensed by FIFA Media Rights.
Through this channel, connectivity within Brazil will greatly be improved more so with the fiber optic that have been laid within the Amazonian region. There is a total of 17 TV studio, 350 40″ HD monitors and a satellite farm that covers 6000 square meters.