24 students from Maria Ambrosio Pommot Municipal School on Wednesday this week launched the FIFA 11 For Health project. In attendance during the project rollout was Jerome Valcke the FIFA General Secretary, Aldo Rebelo the Sports Minister of Brazil and Ronaldo who is the member of the Local Organizing committee.
The launch took place in Cuiaba. The occasion was one of its kind as close to 300 children had a chance to share moments with Ronaldo who is the former player of Brazil that lead his country to the winning of the sixth World Cup Title some years back.
Valcke said that he was happy that FIFA 11 For health project will see more than 4000 children benefit courtesy of the World cup legacy. He added that it was great seeing the youngsters get to know more about health and citizenship through having fun.
This programme targets to reach a total of 7000 children when the 2014 year comes to an end. The FIFA 11 Health project was started in 2010 during the FIFA World Cup that took place in South Africa.
Today, the programme is in the implementation stage at a total of 121 elementary school with the 12 hosting cities of the 2014 FIFA World Cup in Brazil. 11 and 12 is the age bracket that the participating children are in.
Manoel Flores who is the head of the project in the Brazilian Football Association said that despite the challenges of size and diversity of the area under coverage, the programme is good as it helps children learn some core values and virtues.
A total of 11 local schools will take part in this project that is much symbolic. Johnson & Johnson who are also the FIFA World Cup sponsors are in support of the programme through promotion of the healthy habits benefits.
The company has also provided the required materials for the schools that are taking part in this project. This is one of the many health campaigns that the company is offering in its partnership deal of the FIFA World Cup.